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Why being a franchisee brings satisfaction

Sarah Stowe

Award winning Mr Rental franchisee Sarah Littleproud loves the sense of satisfaction that comes from working for her own success.

Why did you choose Mr Rental?

I decided to go with a franchise so we could receive the support and knowledge we would not get if we started a business from scratch. Also a franchise provides the opportunity to utilise a pre-existing network of more experienced franchisees in the same industry.
 
I saw there was a definite need for a service offering in household rentals in the region and felt that Mr Rental was a leader in this market. The support structure offered was what we were after.

Are you in business alone?

Yes I am now, however I was originally in business with three investors.

What did you do before?

I was the chief financial officer of Warwick Credit Union, risk and compliance manager at Management Accounting. I have a strong background in business and finances. 

What training and support did you receive?

I attended a 10-day training course, and had ongoing access to a business coach and the national support office to prepare for my role. 

What is a typical day for you?

There really isn’t a typical day; it is very varied which is great. However staff management is an important part of being a franchisee, as is customer relations. Without your staff and customers you don’t have a business. 

What challenges have you faced?

I have overcome many challenges. It can be hard to find good reliable staff. I found that our initial investment style approach really did not work well for us. I needed to become involved for the business operations to reach its full potential.  
 
Another challenge I faced was business growth. It is your goal to grow your business. However it is not always easy and you usually need to try several things to achieve your desired goals.
 
Other daily challenges include stock management and finding quality stock that is reasonably priced within required timeframes. I can also struggle with a lack of time meaning work life balance can become difficult.

How are you involved with worker diversity?  

I employ one employee with minor disabilities on a casual basis and we have a very positive relationship. It is important to give everyone the opportunity where it can be worked into the business. In some businesses this could be difficult, depending on the type of disability.  Employing people from different backgrounds can bring a beneficial mix of strengths, thoughts and ideas. 

How has franchising changed your life?

It has been a really busy time with a young family and while it can be challenging and full on it does allow for flexibility most jobs don’t provide. Franchising can be really rewarding as you see the fruition of everything you do and you are ultimately responsible for everything. This makes each success feel that much better.

What tools do you use to grow your franchise? 

I predominately use the marketing and promotional tools provided by the franchisor, which I adapt to my local market. However developing business connections and relationships with community groups is also important.  

What makes a successful franchisee? 

A successful franchisee has the willingness to look for faults and weaknesses in their business and address these. They must also have the ability to see upcoming challenges and opportunities. Striving to improve is also a key attribute needed.

What advice would you give to a potential franchisee?

You must research the business thoroughly and plan to put in the time and effort. This will mean you get out what you put in. 

Would you do it again?

Yes, although I would have approached it differently and been more involved in setting up the operational processes, spending more time in the shop and running team meetings and training sessions.