Red Rooster fast food franchise is going back to its roots, focusing their latest campaign on their core product, the Whole Roast Chicken. Freshly delivered every day and cooked for exactly 55 minutes, Red Rooster chickens are at the heart of the brand.

Coinciding with the campaign, new premium style packaging is being launched to replace the traditional bag. The bespoke branded pack with carry-friendly handle helps keep the chicken warm and moist for longer before consumption, and has already proven very popular among customers.