Where will you find a live kale farm in a food retail outlet right in the heart of Sydney? Try Green Label, that’s the name of the latest concept to launch in Australia’s healthy food sector at MLC’s recently renovated food court in the CBD. But which brand is behind it?
This is the latest initiative for SumoSalad, which has helped shape the healthy eating marketplace and last week announced a link with Red Rooster.
The SumoSalad Green Label store will have a strong focus on the provenance of its ingredients, using seasonal produce, local suppliers and products made in Australia, following the Food with Purpose manifesto.
Luke Baylis, CEO and co-founder of SumoSalad, said “Food with Purpose is all about seasonality, localisation and education. Green Label sources all its produce ethically, using local suppliers and Australian made products.”
In addition to the salad choices, the menu will include breakfast and dinner options. The Green Label store has partnered with leaders in the food industry to provide consumers new offerings such as breakfast jars, cold pressed juice and charcoal meats.
Riverina Farms, Tassal and Australian farmers have jumped on board providing quality, sustainable and ethical meats and fish. A collaboration with Chobani Yogurt will bring consumers fresh flavours paired with protein packed yogurt at a branded bar; Inside Out Nutritious Goods provides cold pressed almond milk in a variety of flavours.
This will be in addition to SumoSalad’s own cold press juicery, offering homemade juice recipes and health tonics such as hydrating coconut, lime and chia.
Baylis said “This new concept store is where we will experiment with new foods and different cooking techniques, ensuring we remain the leaders in
healthy and nutritious food offerings.”
The Green Label outlet is a corporate, not franchised, store.
Where will you find a live kale farm in a food retail outlet right in the heart of Sydney? Try Green Label, that’s the name of the latest concept to launch in Australia’s healthy food sector at MLC’s recently renovated food court in the CBD. But which brand is behind it?