Back to Previous

What to look for in a leader

Sarah Stowe

If you are passionate about a franchise brand, and love the industry, then you are ready to find out more about the franchise team leading the business.

The right leadership skills can transform a business so ensure you are comfortable with the vision and skills of the franchisor.

Andrew Demetriou, former CEO of the Australian Football League, outlined for delegates at the National Franchise Convention just what he believes  makes a great leader.

Top leadership traits

Look out for a franchisor who is:

  • Passionate
  • Persistent
  • Problem solvers
  • Values based
  • Visionary
  • Decisive

Demetriou said the AFL had benefited from reflecting its community values and creating a sense of belonging. “The more we stay true to our values, the more profitable we are.”