Are you doing your homework? That’s the fundamental question that Zambrero International CEO Stuart Cook asks when talking about the keys to success in franchising. 

In this interview, the first of a series of video insights from Cook, and Zambrero founder Dr Sam Prince (filmed at the Sydney Franchising & Business Opportunities Expo), the CEO takes the hot seat and considers what elements bring success to a franchise buyer and what you need to know about before investing in a business.

Look out for futher advice and commentary from this powerhouse duo in upcoming videos.