What franchise support should you provide? [video]

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High on many franchise buyers wish lists is good franchise support. So how should franchisors evaluate and set-out what's required?

In this video Melissa Wharton outlines why a cookie-cutter approach isn't effective. The HR and franchise sales general manager for Mad Mex Fresh Mexican Grill discusses the importance of providing franchisees with head office support that is tailored to their needs.

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