What channels do you use to find potential franchisees? [video]


Recruiting the right franchisees is critical for any franchise network, and it remains a major concern for franchisors. In this video snapshot, Melissa Wharton, general manager HR and franchise sales, Mad Mex Fresh Mexican Grill, shares how the fast food franchise is reaching potential franchise buyers and outlines the key channels she believes prove most effective at generating interest in the brand.

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