When it comes to the sweet treats marketplace there are plenty of franchised ice-cream brands. Here’s a snapshot of some of the options.
Baskin Robbins
The established American brand founded in 1945 now has more than 7000 restaurants across 50 countries and is owned by Dunkin’ Brands Inc.
The ice-cream menu has included flavours reflecting trends and fads such as Lunar Cheesecake for the first walk on the moon and 0031 – Secret Bonded flavour inspired by the James Bond movies.
Ben and Jerry’s
In 1978 Ben and Jerry founded the business after doing a $5 ice cream making course. The pair developed a signature ‘chunks and swirls’ ice cream. The brand launched In 2009 in Australia.
There’s a dual distribution strategy that includes scoop shops and pint freezers in specially selected retailers and grocers.
The brand is focused on premium sites that maximise exposure and drive sales for the business. Any Ben & Jerry’s site needs to attract young professionals, the target market, weekdays and weekends.
Gelatissimo
At the heart of this business are a family recipe and a commitment to premium products enhanced by a simple in-store production system. The artisan approach means the gelato is differentiated from ice-cream in its air and fat content, texture, the temperature it is served at, and the serving method.
The gelataria concept was launched 11 years ago and franchising started in 2004; since then the company has grown across Australia and overseas.: in South East Asia, the Middle East and in Italy.
Movenpick
Flavours to be found in the Mvenpick product range are very much a part of the European gastronomic heritage. As a consequence, Mvenpick products reflect the very rich and different influences of Swiss, French or Italian gastronomy. Never over-sophisticated, always revealing a subtle balance in taste sensations, Mvenpick recipes turn such prized ingredients as chocolate or vanilla into intense taste experiences. Mvenpick products are a perfect combination of Ice Cream smoothness, added crunchiness and enduring flavour intensity provided by the purely natural ingredients and the ripple. Our Ice Cream scoop is conceived in the shape of a perfect sphere. This simple yet refined style embodies our personality of modern elegance and harmony. The sphere also creates the perfect shape to deliver optimum cream consistency and flavour release.Find out more here.
New Zealand Natural Premium Ice Cream
Founded in Christchurch in 1984, the first Australian store was opened a year later at Bondi Beach and franchising began in 1990. Today the Auckland factory produces almost all the ice cream for the franchised network of more than 700 branded outlets in 22 countries.
The award-winning brand has diversified to include a range of ice-creams for retail, grocery and foodservice.
Trampoline Gelato
Developed and operated by the family behind one of Australia’s dairy exporters, Trampoline opened its first retail store in 2004 on Melbourne’s Fitzroy St Brunswick. It’s now across three states.
The gelato is made fresh daily using premium ingredients to create a smooth, creamy low fat product in 35 flavours but the menu also includes handmade cakes, shakes, sundaes and smoothies.
There are three franchise options: a traditional retail stores where gelato is made fresh on site; mobile stores for a seasonal business; or a combination of the two.