U.S. performance bedding company, BEDGEAR has announced a national partnership with all Snooze stores across Australia.
The Snooze partnership follows a series of successful retail partnerships across the U.S., China, Mexico, Russia and Canada for BEDGEAR, who believe the health conscious consumers of Australia will embrace product.
“Australians value products which support their healthy lifestyles and help them achieve more each day,” said CEO Eugene Alletto.
“This performance-driven mindset is the exact consumer that BEDGEAR’s personalized Performance Sleep products are designed for.”
Established in 2009, BEDGEAR was created to help individuals experience better sleep by creating equipment that encourages good sleeping habits and eliminates the common barriers that prevent it.
“There is no magic solution to create more time, so getting more sleep may not be a reality for many people,” Alletto said.
“But even if you are only getting five or six hours of sleep per night, making sure that sleep is sound, that you have no disruptions from poor posture and your body temperature is able to self-regulate through enhanced airflow, will deliver more recovery from your time in bed.”
Initially, BEDGEAR launched in Australia through retail partnerships with Original Mattress Factory (OMF) and Freedom Australia, before expanding to open nearly 100 shop-in-shops in Snooze locations across the country.
Alletto said the partnership with Snooze franchisees is integral to providing Australians consumers with a great customer experience, reflecting in strong growth opportunities.
“The partnership emphasizes how BEDGEAR ensures customers can build their preferred integrated Performance Sleep System for 100% of their comfort,” Alletto said.
“BEDGEAR’s personalized approach stood out to Snooze from the beginning as our professional Performance Pillow fitting process is very much aligned with their exclusive approach, which works together to take the guesswork out of buying a bed and a pillow for each individual.”
“Beyond the technology, BEDGEAR is a great fit for Snooze franchisees because we share the same goals of inspiring customers to get more out of their days by emphasizing our in-store experience and expertise.”
Snooze franchisees across the country can expect to see BEDGEAR products or shop-in-shops come into the framework in the coming months.