Total Tools franchisees capitalising on construction

By Nick Hall | 28 Feb 2019 View comments

The bricks and mortar retail sector has beared the brunt of increasing online demand recently, with e-commerce platforms emerging as a formula for direct-to-consumer sales, however not all businesses are under the pump.

An increase in construction and development projects across Australia has helped to bolster the profitability and appeal of the nation’s industrial tool suppliers and retailers, with the trend expected to continue.

The construction of a second CBD in Sydney’s West has increased the demand for industry-specific retailers, and developments in Brisbane’s inner city have yielded similar results.

As the states continue to deliver on their infrastructure commitments, that demand for trade supply is only increasing, allowing retail brands that provide premium products catered to an industrial audience to benefit long into the future.

Australia’s largest trade and industrial tool retailer, Total Tools is one of the brands that has seen its retail network grow as a result of the increase in development projects.

The retail brand leverages differentiation through customer service-based expert advice, providing franchisees with a profitable platform for success.

Ian Chambers joined the Total Tools network in its early stages and has since watched the brand grow and mature.

“It’s been remarkable how we’ve seen the group grow from eight stores to 77 now,” the Braeside franchisee and now board member said.

It’s been a fantastic journey, we learn something every day. I certainly can’t imagine doing anything else, that’s for sure.”

The secret to Total Tools’ success has been the strong franchisee support structure that allows first-time business owners to develop their knowledge of the sector in a cohesive environment.

“The thing that probably differentiates us from other organisations is the help you get, not only from the support office but also from the members,” Total Tools founding member, Geoff Patnaude said.

“Everybody is willing to help, and I think that’s been the culture that we’ve encouraged over a long period of time.”

New franchisees to the network attest to the ongoing support and training initiatives put forward by not only the franchisor, but also fellow owners in the network.

The effort and time put in by Total Tools franchise peers is invaluable for new entrants, with their guidance and support serving to alleviate stress and boost confidence.

If you are someone with trade or tool retail experience, looking to take their next step in your professional career, speak with Total Tools, and start building your future today. Visit for more information.