At a glance, the Australian hairdressing and beauty industry is one of the most profitable and developed in the domestic economy, generating over $7bn in revenue.

While the opportunity for success on Australian shores has seen many international brands take up the challenge, local heritage brand Ella Baché has carved out an impressive history of partner success, building a heathy franchise network along the way.

For over 60 years the salon has provided advanced training to those passionate about skincare, but it isn’t just beauty therapists benefitting from Ella Baché’s franchise model.

Of the brand’s more than 150 salons, many of its most successful franchisees have no background in the industry, just a passion for skincare and a willingness to succeed within the Ella Baché model.

When it came time for Chatswood based franchisee, Charlene to enter the world of business ownership, the motivated entrepreneur and skincare aficionado found the decision easy.

“I’ve always wanted to own my salon and be aligned to a well-known, trusted and respected brand,” she said. “In addition to being a family owned business (third generation), Ella Baché was the perfect choice.”

Charlene, like all Ella Baché franchisees received an exclusive territory in which to operate her business, as well as access to the brand’s comprehensive support and training network.

“I was very lucky to have found the Chatswood salon already established,” she said.

“To bring it up to the next level requires hard work, commitment and a fantastic team of devoted staff that love what they do and genuinely care about our clients.”

Franchisee Support

For new franchisees like Charlene, Ella Baché’s exceptional team of field trainers provide intensive training support to ensure a successful opening, including;

• ongoing coaching provided to the wider salon team;
• training based on each therapist’s individual needs;
• access to the Ella Baché online training portal, and;
• comprehensive in-store sales training.

Charlene said the support provided by her franchisor team alleviated the stress of opening her business, allowing her to focus primarily on providing an excellent service to her clients.

“I keep in regular contact with our business manager to stay on top of upcoming promotions, marketing campaigns, customer incentives and staff KPIs. Head office is wonderful in providing regular training and support,” she said.

“I received great levels of support from my business manager, national franchise manager and the excellent marketing support from the marketing team.”

Reaching more than three million people every year, the Ella Baché marketing team is one of the biggest drawcards for prospective franchisees, with the wealth of consumer engagement providing an excellent platform from which to launch operations.

As Australia’s demand for premium skincare products and treatments continues to grow, Ella Baché has announced a massive domestic expansion push, however opportunities are limited.

Don’t miss out on your chance at an exclusive territory, contact the franchise team now on (02) 9432 5016 or find out more at franchisebusiness.com.au/brands/ella-bache.