Commercial and residential cleaning has remained one of the most popular and diverse industries of the past decade, both domestically and overseas.

The industry is dominated by franchise brands, with the competitive Australian landscape forcing businesses into specialisation, creating niche categories within the wider cleaning services sector.

Inside Franchise Business takes a look at three cleaning brands putting a little extra shine into the franchise sector.

Keen to Clean Group

International cleaning service, Keen to Clean provides solutions to both residential and commercial properties.

With a strong customer service focus, Keen to Clean employs a series of industry-leading cleaning techniques, offering franchisees a progressive approach to career growth and development.

The supportive and structured franchise model provides prospective partners with the training to tackle a multi-environment clean, while supplying a first-rate investment opportunity.

Elm Cleaning

Family-owned franchise, Elm Cleaning has carved out an impressive name for itself in its home town of Melbourne, providing domestic cleaning solutions with a smile.

Over years of operation, the brand has developed a series of structures and processes to streamline service-time, keeping both the customers and franchisees happy.

Elm Cleaning offers franchise partners the opportunity to join an experienced and sustainable business, with a returning customer base, all the while backed by the group’s on-going support base.

Amazing Clean

With over 20 years of experience in the window furnishing and fabric care business, Amazing Clean has grown to be one of Australia’s most recognised franchise cleaning brands.

Franchisees are offered one of three unique models, focusing on either blinds, fabric care or a combination of the two.

The specialised approach to the industry presents a strong business opportunity for the right partner, with no experience necessary and full training provided.

Industry future

The rise of specialisation in cleaning services is driving a new era of franchise businesses and entrepreneurs to the sector.

Moving forward, the biggest opportunity for franchise cleaning brands will be through diversification of skills, as a greater emphasis on technology and multi-functional cleaning takes hold.

Marketing, reputation and sustainable practices will also play a major role in the formation of a strong business with a high growth propensity.