The Healthy Food Franchise Aussies are MAD for
The rising rate of obesity has been labelled a “worldwide epidemic”, in which Australians have not been spared.
According to the Australian Institute of Health and Welfare, three in five adults are overweight or obese. That’s over 12 million people.
Food choices play a huge part in both the cause and cure, with fast food infamously known for feeding our nations addiction to fat, sugar and carbs. But that’s not true. Not all fast foods are bad.
Australia's fast food industry -once dominated by your classic hamburger and fries- has undergone a fundamental shift over the past decade with the likes of salad bars, juice bars and sushi stores, all competing against Australia’s corporate fast food chains.
These diet changes are the result of many factors like; increased awareness about the effect fatty foods can have on long term health, the popularity of television cooking programmes such as Masterchef and My Kitchen Rules and the new wave of immigrants who have introduced us to international ingredients and cuisines.
One of those international cuisines is Mexican.
Though not exactly ‘new’- Australian’s have been serving up bowls of nachos smothered in sour cream, chilli beef and cheese for years- the new style of Mexican, the Authentic kind, has hit our shores in a big way.
Multiple chains have since opened up -all promising a taste of the real thing, which for those who care about being healthy, but aren’t into boring salads or kale juices, authentic Mexican, made with fresh ingredients and full of flavour, is a welcomed alternative to your standard ‘healthy’ fast food options.
The New Look of Fast Food Franchising
Fast food franchises have for a long time supported the franchising industry, with longer working hours and busier schedules, driving the demand for quick and easy takeaway foods.
As the IbisWorld report Fast Food Services in Australia June 2014 reveals, healthy eating has driven change in this sector, with a decline in the share of revenue among traditional fast food operators and an increase in revenue in the healthier fast food categories.
In the report, ethnic fast foods -like authentic Mexican- are represented with a 10 per cent market share, which is predicted to rise in the years 2015-2020.
Mad Mex- Fresh, Healthy, Authentic
In 2014, for the second year in a row, Mad Mex was crowned Australia’s favourite Mexican by Foxtel’s LifeStyle FOOD Channel.
Two things customers reportedly loved so much about Mad Mex, over all other chains, were the fresh and healthy ingredients and higher welfare proteins in their meals.
Mad Mex founder, Clovis Young says the strength of the brand is in the personalisation and speed, with fresh ingredients on display, and meals made fresh in front of the customer.
“We make a super authentic product, something they've never tasted and the reason is that we bring tonnes of products over from Mexico. We also have an environment that's fun and cheerful, so it's not formal. It's fantastic quality. It's very quick (60 seconds or less)…and it’s very healthy” he says.
And with Mexican food named one of Australia’s fastest growing retail categories, the previously niche market is set to grow even more.
With the help of new franchise recruits, Mad Mex is leading the Mexican Revolution! They offer a proven business model, full training and support, really fun marketing exploits like the ‘Get Naked for summer’ campaign and best of all, great profits and a rewarding career.
For more information on becoming a Mad Mex franchisee, click here.