The Cupcake Desire driving Aussie sweet and treat industry

Inside Franchise Business: The Cupcake Desire driving Aussie sweet and treat industryAs the Australian food scene evolves, the importance of healthy eating has emerged as primary focus for consumers, however Aussies love a fresh baked treat.

The sweet and treat market has developed a strong following, moving from niche sector to dense market, mirroring the country’s rapidly evolving tastes. 

Popular demand has seen the integration of specialist patisseries, ice cream and gelato stores, specialty doughnut vendors and the resurgence of the humble cupcake bolster the diverse Australian food retailing industry.

The 2014 Chocolate and Confectionery Manufacturing Market Report found that the Australian sweets sector was a robust and innovative market, with high propensity for adapting product lines to accommodate shifting consumer demands.

Specialty stores have proven to be more successful than their cafe equivalents when positioned as a premium quality experience, with well-known brands driving the market.

One such specialty coffee and cupcake outlet is The Cupcake Desire, which has seen the industry grow steadily as community demand builds, leading the company down the franchising path.

The brand specialises in cupcakes, cakes and macaroons, baked fresh every day, using all natural, artificial-preservative free ingredients.

The Cupcake Desire also provides catering solutions for corporate and family events, showcasing the franchise’s unique brand of festivity for birthdays, Christmas, engagements and functions, personalised to the customer exact preference.

For prospective franchisees, The Cupcake Desire presents a flexible and immersive opportunity for business ownership in a growing industry, with the backing of a supportive franchise network of experienced professionals.

The exciting opportunity is capped off by low entry-costs and a proven system for network success, perfect for first-time franchisees and business owners.

With all baking done off-site and deliveries organised every day, the simplified business model caters to an owner/operator that is passionate about customer service and great food and coffee. 

No previous business experience is required, and full training is provided, including support on the opening week of the business.

If you are ready to take the next step in your career, be your own boss and join a thriving Australian franchise network, click here or contact franchise recruitment manager Kevin Bugeja on 0412511630.