The Cheesecake Shop’s Peter Dable was on hand at the Melbourne Franchising & Business Opportunities Expo to share with Franchising just what’s on offer at this well-established , award-winning retail business.

In this video, Brea Carter finds out that the retailer has been in business since 1991 and the network of more than 200 stores worldwide sells about four million cakes every year .

For this retail business customer service is key, and that’s one of the attributes the franchisor seeks in franchisees.

There’s no cookie-cut out profile for a franchisee though:  IT professionals and ex-plumbers are among those who have signed up to build a business from freshly baking and decorating cakes.