The Cheesecake Shop markets online

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Franchise cake retail chain The Cheesecake Shop is shifting its media focus to an online platform.

The Cheesecake Shop has adopted a number of successful online tools including active and engaging Facebook promotions, online advertising on leading sites and pages including Practical Parenting and Taste and regular social media engagement and monitoring.

The Cheesecake Shop’s national marketing manager Peter Dable said “The fact we can effectively measure and monitor campaign gives confidence to our franchise network and creates a strong direction for our brand's marketing.

 “Online media is a great way of engaging our target market in a relevant and memorable way and also engaging customers' actual feedback – rather than a one-off advertisement where we don't know how customers are feeling or acting.”

The Cheesecake Shop's marketing budget also includes an active Local Area Marketing plan, store refresh strategies and point of sale support.

  • Read B&T to see how digital marketing is on the increase around the globe
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