The business behind beauty: how one franchise has transformed the beauty & cosmetics industry
Demand for cosmetic treatments continues to grow, with Australia now being the world’s leading spender
Statistics released by the Cosmetic Physicians Society of Australia (CPSA) revealed that Australians spent an estimated $646 million on non- and minimally invasive treatments in 2012, a 15 per cent increase from the previous year. The immense and growing popularity of these treatments is indisputable and many now regard procedures such as laser hair removal, skin treatments and cosmetic injections as just another part of their beauty routine, like regular haircuts or manicures.
One franchise, Laser Clinics Australia, has positioned itself at the forefront of this demand by supplying affordable, accessible and reliable cosmetic services in a retail environment. Since opening their first location in Drummoyne in 2008, the Laser Clinics Australia franchise has expanded to over 35 clinics across the country. The secret to their success was simple –supplying affordable, accessible and reliable cosmetic treatments to the masses. This, combined with a focus on product innovation and clinical safety, allowed them to capture a niche within the sector and to establish a strong brand with a loyal following.
Laser Clinics Australia is a market leader when it comes to laser hair removal, cosmetic injectables and skin treatments, performing over 750, 000 cosmetic treatments last year. By adhering to their philosophy of providing customers with an unrivalled experience and the best possible value for money, they have reduced the cost of some treatments by more than 70% and retained a profitable business model. Laser Clinics Australia has allowed Australians to integrate cosmetic treatments into their daily routines and welcomed over 60,000 new clients in 2013 alone, with no signs of slowing down.
Recognised as BRW’s Fast Franchise winner in 2013, Laser Clinics Australia has continued its expansion interstate, opening clinics in South Australia, Victoria, Queensland and Canberra with new sites in constant development. In an endorsement of Laser Clinics Australia’s success, Archer Capital Growth Funds, one of Australia’s leading private equity firms, has committed to invest strategically and financially in the expansion of the franchise.
The General Manager, Ian Houlton, said “the business recognises that partnering with like-minded franchisees is crucial to its ongoing success, and the business model has demonstrated it can deliver tangible returns to its franchisee partners.” The Laser Clinics Australia franchise has redefined the image of cosmetic treatments by breaking through the exclusionary price points of the industry, without compromising safety or quality.
If you would like to find out more about exciting franchise opportunities with Laser Clinics Australia, take a look here.