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Eyecare campaign gives franchisees a business boost


How did OPSM implement an award-winning consumer marketing campaign and boost A marketfranchisees' business?    A giant game of 'I Spy' atop the Shangri-La hotel over-looking Sydney Harbour had the

All eyes on Luxottica


An Italian company with its global head office in Milan, Luxottica manufactures, markets and distributes a collection of luxury frames and sunglasses. In Australia this includes three optical brands –

What makes a good operations manual? [part one]


Franchisees will find it hard to run their business successfully without a good operations manual – it’s at the heart of a franchise system.

OPSM eyes up franchising as growth strategy


OPSM is on the lookout for new franchisees – and they don't need to be optometrists. Traditionally the reserve of highly trained optometrists, eyecare might not immediately come to mind

OPSM to serve Australian Defence Force personnel


The eyewear and eyecare business Luxottica has secured a contract worth $33.5 million, to provide optical services for the Australian Defence Force.

OPSM to add 50+ stores while sister brands closed by Luxottica


More than 50 extra OPSM stores are planned for Australia and New Zealand. But the opportunities come at the expense of other brands within the Luxottica Group. To boost the

Ops Manual magic at Luxottica


Luxottica is the owner of OPSM, Budget Eyewear, Laubman & Pank, Sunglass Hut and Bright Eyes brands in Australasia. With hundreds of retail stores, across a variety of brands, Luxottica’s

Award winning franchisee shares top tips


What does it take to be a high performing, award winning franchisee? This year’s FCA Franchisee of the Year (up to one staff member) Rowan Prendergast, OPSM, has some great tips to share.