Cafes today are about more than the food and beverage mix. Here CEO Peter Elligett answers a quick Q&A about the Mrs Fields coffee experience. The business has been trading for
Over the last three years Mrs Fields has worked to incorporate its tagline ‘Moments made better’ into the business, with a total makeover of the stores, redesigned packaging, new equipment and enhanced menus. So how has it shaped up for the cookie retailer?