Sushi Sushi has opened its 111th store and brought a lunch time crowd to a standstill in Centreway Arcade, Melbourne last week. 

Australia’s largest sushi franchise gave away two free hand rolls – over a thousand in total – in a frantic one-hour hand roll frenzy during the peak lunch time rush in Melbourne’s CBD precinct.

General manager of marketing Gavan Meadows said, “It was the perfect introduction to this area”.

“We wanted to open with a bang but we were completely blown away by the response. People were queuing out the door like they were lining up for a ride at Dreamworld,” he said.

 “Our dedicated Sushi Sushi team were run off their feet as they made over 1100 hand rolls in the hand roll frenzy hour, which is absolutely incredible – an outstanding effort and sets a tough opening store benchmark!”

This latest Melbourne store opening is part of ongoing national expansion plan by Sushi Sushi, according to Meadows.

“Sushi Sushi has been market leader since it first expanded its operations and became a franchised brand way back in 2002 and that expansion is continuing,” he said.

“We expect to open many new stores in the coming year and I think there is a lot more potential for growth yet in many parts of the country.”