Superfinish Express adds CEO

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Car services franchise Superfinish Express has appointed a CEO. Ben Forrest joins the company after 15 years at PoolWerx, where he was most recently responsible for franchise development.

David Bruckshaw, the founder of Superfinish Express, which last year rebranded from Kwik Fix, told Franchising he was delighted to have Forrest on board.

"I think he's a lovely asset to my company. He understands franchising so well and he's a people person. He's bringing fresh blood and he's got very good corporate structure."

Forrest will be responsible for developing the latest business, Honey I Scratched The Car, from its pilot operation into a franchise set-up. This latest venture takes the company's car servicing skills from its current business to business arena to the consumer.

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