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Subway serves up kilojoule counts with sandwiches

Sarah Stowe

Subway is now informing consumers about the kilojoule content of its food products, with kilojoules displayed on menu boards across the country as well as a new interactive online nutritional menu.

The sandwich franchise is following the lead of other fast food franchises including Hungry Jack’s and Domino’s Pizza in making its customers more aware of exactly what they’re eating.

Subway is also working closely with the Australian Division on Action on Salt (AWASH) to reduce the amount of sodium across its menu offerings. Recent changes include sodium reduction in 10 key ingredients. Compared to 2009 levels, four bread varieties now have 10 percent less sodium and chicken strips, which are used in popular subs like Chicken Teriyaki, have had a 30 percent reduction in sodium.

Professor Bruce Neal, senior director at the George Institute and Australian Division of AWASH chairman said “Food companies have an important role to play in ensuring their products are healthy and that customers have the right information to make informed choices. It is good to see companies like Subway making progress on reducing salt in its products and introducing kilojoule labelling on menus so that people have a clearer idea about what they are eating.”

The kilojoule displays were rolled across the country on 21 November, and Subway is also providing nutritional information to its customers via its website, napkins, counter displays and store brochures.

Subways changes follow similar moves by other fast food brands and are in response to new laws announced by the state government which require major fast food retailers in NSW to display kilojoule information by 1 February next year. To read more about this click here.