Subway announces partnership with Uber Eats
Franchise giant Subway has announced a strategic partnership with delivery platform Uber Eats, offering consumers delivery from more than 700 of the brand’s Australian outlets.
The alliance follows a recent menu update for Subway and sees the brand weigh into the meal delivery service in an effort to capitalise on the country’s growing demand for to-your-door food retailing.
Kate Brody, Subway Australia and New Zealand director of marketing said the partnership with Uber Eats allowed the brand’s franchisees to tap into new markets and meal times.
“With almost 14,000 searches on the Uber Eats app for ‘sandwiches’ each month, we know Subway delivery will be a game-changer for Subway fans,” Brody said.
“We know Australians want freshly made and nutritious lunch delivery choices, however, having your favourite Subway footlong meal delivered hasn’t been an option for many people until now."
Subway’s decision to partner with Uber Eats indicates that the global chain believes delivery platforms are here to stay, with network-wide implementation a critical innovation for success.
“In 2018 alone, lunch orders on the Uber Eats app grew by 102 per cent,” said Jodie Auster, Uber Eats general manager Australia and New Zealand.
“We know that searches for "nutritious" options in the app are also increasing and Subway is the perfect partner to help us respond to this demand and provide a greater selection of delicious meals to you whether you're at work, at home or even at the park."