Franchise bed retailer Snooze celebrated at the recent Australian Catalogue Awards, taking home three awards for it latest Brand Book catalogue.

Snooze walked away with awards for the Major Retail Catalogue for a chain store with distribution from 250,000 to 1.5 million; the Home Interiors Catalogue category up to the same distribution, plus the Letterbox Power category for Furniture, Bedding and/or Manchester, where its high volume catalogue was deemed the best within the category.

The Snooze Brand Book has continued to play a powerful role in the ongoing evolution of the Snooze brand.

As former winners, Snooze marketing manager Drew Warren-Smith said Snooze was thrilled to accept the three prestigious 2009 Australian Catalogue Awards as evidence of the hard work put in by Snooze and its creative agencies to continue to refresh and redefine the brand identity.

“We’re delighted to have been recognised again in these increasingly competitive catalogue categories. It’s clear that our catalogue work this year truly resonates with our customers and it’s testament to the hard work of all at Snooze, and indeed at our former advertising agency The Foundry, with whom we worked on these materials.”

The 18th Australian Catalogue Awards recognised the credentials of printed catalogues as the most effective direct marketing medium available to retailers. With awards presented across 34 categories, entries are assessed by a panel of experts drawn from advertising agencies and retailers, and judged on factors such as the impact of covers, photography, merchandising, styling, branding, design, layout, copywriting and selling power.