Snap Franchising in $10m project with digital experts

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Snap Franchising has partnered with a leading digital technology supplier as part of its IT transformation strategy to become more client centric.

Electronics For Imaging will be working on a $10m investment, Project DNA, a key component of which is a management information system.

EFI will provide Snap with an integrated platform using the printing franchise market’s top business software.

“EFI’s print workflow software contains ideal tools to help Snap franchisees efficiently manage and grow their businesses,” said Guy Gecht, CEO of EFI. “Through Project DNA’s multi-year agreement, we are delighted to deepen our long lasting partnership, which started with the Fiery® deployment by extending it to our Productivity Software Suite across their franchisees.”

Snap expects to gain greater visibility in the market with modern trend reporting and benchmarking capacity. EFI’s technology is also intended to improve integration of all services, improve knowledge sharing, create effective and dynamic franchise management and provide an overall strengthened customer and franchise focus as a whole.

Project DNA will also permit Snap to assess real time data which adds huge value to a business keen to carry out trend analysis and stay ahead of the field.

Stephen Edwards, CEO of Snap Franchising, said “Project DNA is a major part of our transformation strategy to deepen our effective relationship with Australian business through our franchise network.

“It will transform the way we work at Snap so that we can become a more efficient and streamlined company, as well as continuing to deliver exceptional and improved services to clients,” he said.

Edwards believes the new technology will benefit franchisees and staff, while increasing customer satisfaction and franchise profitability at all levels of operation.




Sarah Stowe

Sarah Stowe heads up the editorial in the Inside Franchise Business group at Octomedia. Sarah is a hands-on editor who has worked in consumer and B2B titles in UK and Australia and she has been editor of the View More...
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