Whether you walk into a specialty health food store, supermarket, or even sit down at a restaurant or cafe, you’re probably privy to the fact that low carb, high protein items and options have become abundantly available. From pre-packaged protein balls and low-carb snack bars, to having the option to have your burger wrapped in a lettuce leaf instead of a bun, the food market appears to be wallowing in the wonderful world of protein.
Many have argued over the ‘chicken or the egg’ concept, but this influx of protein-rich items is proof of an industry reacting to consumer demand. The body-building and dieting crowd take advantage of the muscle building powers of protein supplements post workout, and have largely contributed to protein supplements being one of the fastest growing sectors in the health market with Australians spending $80 million on sport food in 2012.
On a broader level, proteins are indispensable for growth and maintenance of every cell in the body, are used to build and repair tissues, muscles, cartilage, skin and blood, and contribute to healthy metabolic and physiological processes as well as boost our nervous and immunity systems. As Australian consumers become more and more educated about the health benefits of protein in all its forms, protein rich items will continue to be in high demand.
With so many health and fitness values and messages being thrust into our psyche through media campaigns as well social media becoming a melting pot for health, food and fitness gurus showcasing their healthy lifestyle choices, there is no doubt that Australians are amidst a fully-fledged health and wellbeing revolution. It is no surprise that there has been steady growth of the fitness industry with The Australian Fitness Industry Report for 2012 reporting a $1.4 billion contribution to Australia’s GDP.
On top of inspiring Aussie health enthusiasts to take pride in their healthy lifestyles, the revolution is presenting a world of opportunities for business growth associated with the country’s huge demand for protein-rich food and drink items.
Nutrition Station is an Australian brand that is appealing to customers looking to improve their health and wellbeing through protein-rich products, and is one of the fastest growing franchise businesses in Australia. Priding itself on promoting a ‘Revolution in Wellbeing,’ the high-protein smoothie and food company offers a multitude of protein-packed products committed to supporting healthy lifestyles.
With health being listed as one of Australia and New Zealand’s key consumer trends for 2015, there is no better time to invest into a franchise business that offers a variety of healthy, high-protein products geared towards a growing market with an insatiable demand for them.
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