Russia gets a Boost
The Boost Juice Bars’ international division is celebrating the brand's first store opening in Russia.
Boost’s Europe-based master franchisees Jan Lankenau, Manuel Haefele, Andreas Bitzi, Alexander Kurz and Florian Gorzny are now in their third week of operation and the store is showing 15 percent increase week-on-week, and 50 per cent increase on the weekends.
The store, a 20sq metre kiosk, is located in the Galeria Shopping Centre, St Petersburg. Galeria is the only shopping centre of its kind in St Petersburg so is the ideal location for the flagship Boost store, where it is one of 300 shops across five levels.
Under the master franchise agreement which covers St Petersburg and the partners will open five stores in the first two years.
Russian customers are unfamiliar with the concept of a ‘smoothie’ so the Russian team is using sampling and its mascot, a life-size Boost cup character named Barry, to promote the drinks.
Scott Meneilly, CEO, Boost Juice Bars, said Russia's economic growth created an opportunity to move into the market.
“The Boost brand and our products, coupled with a strong business relationship, made entry to Russia right," he said.
“The Boost concept provides our partners a unique advantage. Our distinctive approach, beliefs and endurance are our critical factors for success.
"Russians are a consumer-driven population, where there is a deep appreciation of international brands entering their market, and they are very supportive of new concepts,” he said.
- This store opening is the 77th Boost outlet to open outside of Australia.
- Hot spots for Boost International are Malaysia (20 stores), South Africa (12 stores), UK (11 stores) and Chile (10 stores) with a target of 100 international stores by the end of 2013.
Boost Juice Bars (international)
Galeria Shopping Centre: 33K, LigovskiyProspekt, St Petersburg, Russia