Quest Apartment Hotels expands to UK

By Sarah Stowe | 02 Nov 2017 View comments

Inside Franchise Business: Quest Apartment Hotels launches in the UKAussie accommodation franchise chain Quest Apartment Hotels is to expand into the UK, siting its first non-Australasian property in the city of Liverpool.

The £10 million development of Quest Liverpool City Centre will see an existing commercial office building transformed into a 100-room apartment hotel building when it opens for business in early 2019.

Quest founder and Chairman Paul Constantinou said “There are very few Australian hospitality companies that have successfully established their brand overseas. We spent many years in the UK before undertaking this development, to ensure we understood the market and could confidently and aggressively roll-out the brand.”

Constantinou said the deal marked the realisation of a long-held dream.

“For decades, we have honed the brand and the franchise business model to appeal to Australasian business travellers. Today marks the beginning of an expansion of the business across international markets outside Australasia,” he said.

The company expanded its global reach in July by joining one of the world’s leading serviced residence networks, Singapore-based The Ascott Limited (Ascott).

Constantinou said Quest now plans to replicate the successful Australasian roll-out of the brand across the UK.