Poolwerx targets retail and mobile growth

By Sarah Stowe | 25 May 2017 View comments

Inside Franchise Business: more mobile opportunities and retail outlets will help grow the Poolwerx brandAward winning poolcare and retail chain Poolwerx has big plans to expand: seven brand new mobile territories and 20 new retail outlets are planned for financial year 2018 which will take the network’s growth to almost 20 percent.

The tiered franchise model allows potential franchisees to purchase either a mobile business with a territory, or a retail outlet, and to develop their business within the structure.

A franchisee buying a mobile business for less than $100,000 can work their way up through the four stages of ownership: a single van, multiple vans, hub and spoke retail model, multiple retail outlets.

In the mobile model franchisees have traditionally serviced domestic pools but a new commercial division with six revenue streams has been introduced.

In retail, the business is developing pool-fence rectification, renovation and pool solar innovation.