Poolwerx happy to be a fast franchise

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PoolWerx, a mobile pool and spa services company with 263 active franchise territories and retail stores across Australia, can thank consistent double-figure revenue growth for its inclusion in the recent BRW Fast Franchises ranking. This is the seventh consecutive listing for the pool franchise.

PoolWerx CEO John O’Brien explains the company had experienced a 17 percent increase in revenue despite what most economists had termed a difficult year. “We have continued to go from strength to strength in this business and have posted double digit growth figures for close to a decade now,” he says.

“It is for this reason we have been consistently listed as one of the top growing franchises across Australia since the BRW listing started eight years ago. This level of consistency and development is a phenomenal achievement and one we are very proud of especially considering there are over 1000 franchises to choose from in this country.”

The franchise posted its best December sales in 18 years of operation in 2009, up 28 percent, and O’Brien reports the momentum had been maintained.

“When everyone was talking doom and gloom we were still charging ahead mainly because we challenged ourselves to work smarter and to adapt to the new economic environment.

“Our increased investment in marketing and personnel last year ensured our growth has not been adversely affected and this upward trend has continued into the third quarter with all our targets being realised.

“It is also testament yet again to the power of franchising as one of the most robust business models," O'Brien says.

PoolWerx was listed as the 33rd fastest growing franchise by revenue and the 42nd fastest growing by outlets in the 2010 rankings.

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