PoolWerx adds stores to its US business

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Australia’s pool and spa care franchise Poolwerx has acquired more businesses as part of its expansion plan for the US.

Retail and residential servicing and maintenance divisions of Vivo Pools, with operations trading as SC Pool & Spa Works in California, Crystal Tech Pools in Arizona and Citrus Pool Services in Florida, have joined the PoolWerx portfolio. The acquisition adds two retail stores, a warehouse operation, and 40 more mobile service and maintenance units to the US set-up.

Founder and CEO John O’Brien said "This is the perfect addition to our US footprint as it enhances our presence of our existing 15 stores and nine mobile units in Arizona, and offers us two other great foundations in the American Sunbelt region with California and Florida. This sets us well on the path for our franchise development targets."

The American business, which launched in March this year, now has 17 retail and 49 mobile units across the country.

Poolwerx first launched in Australia 22 years ago and now comprises 85 retail and 300 mobile units across Australia and New Zealand. 

"It’s exciting times, we have only been in the US for six months and we are on plan, on target, and aligned with our five year development vision to 2020," said O'Brien. "I certainly feel a bit like a kid in a candy store. The American industry has embraced our vision of organising the category through our franchise business model, and we have some incredible supporters."

 

 

 

Sarah Stowe

Sarah Stowe heads up the editorial in the Inside Franchise Business group at Octomedia. Sarah is a hands-on editor who has worked in consumer and B2B titles in UK and Australia and she has been editor of the View More...
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