Gym chain and fitness franchise, Plus Fitness has joined forces with Nissan Motorsport to help raise funds for the Breast Cancer Network Australia (BCNA) in the lead up to the final round of the 2019 Supercars Championship.

The partnership sees Nissan’s Car #7 emblazoned with pink for the Newcastle 500, while Plus Fitness has employed an extensive digital strategy aimed at boosting awareness.

From November 19 to 25, the ‘Plus Fitness/Nissan Motorsport Breast Cancer Awareness Week’ will be on show at all 180 of the network’s gyms, with franchisees and staff encouraged to bring the pink and get involved.

Andre Heimgartner, Plus Fitness Supercar driver and brand ambassador said the collaborative effort highlighted the importance of coming together for a good cause.

“It’s great to be able to support such an important cause like breast cancer awareness. The car looks amazing and I can’t wait to show it off in front of the Newcastle crowd and I hope that both the Plus Fitness Racing #7 Altima and the other Nissan Motorsport cars can really help raise both awareness and funds for Breast Cancer Network Australia across the weekend,” Heimgartner said.

In addition to the #7 revamp, Nissan Motorsport will also share the pink theme across three of its other Supercars, with the support of other major sponsors, Harvey Norman and Castrol.

Fans will also have the chance to bid on the unique, pink-influenced BCNA race suits that drivers Kelly and De Silvestro will wear, with all proceeds going back to the charity.

This year marks the 20th anniversary of BCNA’s support for Australians suffering with breast cancer, with Kirsten Pilatti, BCNA CEO remarking the support of nationally recognised organisations and businesses such as Plus Fitness had been pivotal to the charity’s success.

“BCNA is totally ‘revved up’ by Plus Fitness and Nissan Motorsport’s support of women and men with breast cancer. The team’s initiative to raise awareness and funds ensures our network can continue to provide free resources and services to those who need them,” Pilatti said.

“The pink cars and suits look fantastic, and I’m sure the pink lady spirit will inspire them to victory. We wish them lots of pink lady luck.”