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Pizza franchise adds more pasta

Sarah Stowe

Three new pasta choices have been added to the menu at franchise pizza brand DominoÕs. Earlier this year both Domino’s and Pizza Hut launched pasta ranges.

DominoÕs CEO Don MEij said “We successfully launched pastas onto our menu in February and weÕve found customers want greater choice and variety. These new pastas taste amazing and include new premium quality ingredients including juicy prawns, feta cheese and sundried tomatoes.”

Meij said the company is continuing to reinvest savings made through falling commodity prices into better quality ingredients. He added it was important to continue to offer its existing menu as well as expanding its product range.

Four new premium quality pizzas have also been launched: Garlic Prawn, Chilli Prawn, Chicken and Feta and Spinach and Feta.

The company is also improving in other areas of the business such as delivery times, Meij said.

“Since we launched our dedicated e-recruitment site a few months ago weÕve been able to really boost our driver numbers and this has had a positive impact on our business.”

DominoÕs Pizza and its franchisees have 521 stores across Australia and New Zealand employing more than 14,000 staff and making more than 50 million pizzas annually.