Pie Face ditches Wayne Homschek

Sarah Stowe

Wayne Homschek, the co-founder of fast food franchise Pie Face, is no longer on the company’s board.

Although the creditors of the company which went into voluntary administration late last year voted to support a Deed of Company Arrangement with Homschek remaining on the board, the co-founder resigned as a non-executive director at an extraordinary general meeting last week.

The pie store network was given a new start at the beginning of this year with Andrew Thompson appointed as chairman, and the announcement it would seek investment of $10m.

Changes to the management team and a broadening of the menu are expected to boost the fortunes of the pie chain which closed 20 stores at the height of its troubles in 2014. 

According to Smartcompany, the chairman Andrew Thompson said “We’ve made some changes to management under the new chief executive Kevin Waite and the business has a new lease on life”.

Thompson indicates that despite brand awareness in the Australian community, only 10 to 15 percent of consumers purchase from the chain. “If we can raise that to 25 percent, it will be quite a success,” he said.

One step taken last year to help revive the business was the development of frozen pie distribution through Woolworths.

  • Franchising contacted Pie Face for comment but did not receive a response before publication.