Orangetheory Fitness to open 12 more studios
Group interval training has become increasingly popular in Australia and is a trend that is likely to stay, says Orangetheory Fitness Australia GM Elie Medina.
The main reason she says, is the efficiency factor. “In today’s fast-paced environment we are all increasingly time poor, and we’re seeking the most efficient and effective way to incorporate fitness into our busy schedules. This style of training offers maximum results with minimal time, catering for everyone from executives through to stay-at-home parents.
“It takes the guesswork and hassle out of training so people can make fitness an effortless part of their regular routine.”
Medina says Orangetheory workouts are scientifically developed so participants work at their optimal level for maximum calorie burn, both during their session and for up to 36 hours afterward.
“We’ve taken the fun and motivation of a group training session and combined this with the scientific evidence behind training based on heart rate. The result is a smarter workout driven by results that ensures participants gain the most from a one-hour session.”
She says each workout is scientifically developed and approved by the company’s medical advisory board.
“We’ve had a great response to the brand in Australia with eight studios open and a further 12 locations set to open by the end of this year,” says Medina. “We are a global brand with more than 900 studios worldwide.”