Optimism improving among franchisors and franchisees as satisfaction awards announced

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Franchisors remain optimistic about growth, and franchisee satisfaction is on the increase. That's according to research house 10 Thousand Feet which in its latest Franchisor Expansion Study shows 70 percent of franchisors expecting to increase recruitment in 2011.

Head of Intelligence at 10 Thousand Feet, Ian Krawitz, said there are strong indications that franchisees are more optimistic as well, as shown in the results of the company's biannual online review of franchisee satisfaction at topfranchise.com.au.

The awards encompass franchise systems that have elected to have their franchisees surveyed and rates the best performers according to franchisee satisfaction.

Krawitz said ‘Franchisees willingness to recommend their franchise system is a key indicator of satisfaction and we have seen a four percent rise in sentiment in the past 12 months.”

Mortgage broker Smartline Personal Mortgage Advisers has again taken out the topfranchise.com.au top gong and took out a record seven out of nine of the awards on offer. Managing director at Smartline, Chris Acret, said “To pick up the overall award last time was fantastic but to have improved in key areas we had targeted and to also take out the financial category for the first time shows our strategy of adding new products to our model to include life insurance and other personal risk insurance has really paid off for our franchisees.”

Signwave moved into second place overall and was the leader in the category for expansion opportunities.

Mrs Fields Cookies came in at third place, Mortgage Choice took out fourth position, and new top 10 entrant Mister Minit secured the fifth spot.

Other newbies into the top 10 were Telcoinabox, the telecommunications franchise at number nine, and retail franchise Gametraders in the 10th spot.

Snooze moved up four spots to reach sixth position, Mr Rental was at number seven, and Snap On took the eighth slot.

The key to Snooze’s improved rankings was the franchisee support and an increase in the salary franchisees felt they could take home. Snooze’s managing director Simon Beaty said “That franchisees have rated the mentoring and guidance they receive from us 57 percent higher than they did 18 months ago is a great testimony to the hard work that the franchise support team have put in and the collaboration with franchisees to make Snooze a strong profitable business.”

Muzz Buzz came out on top as the most improved franchisor, rated 45 percent higher than the past survey for franchisees' ability to take a larger salary from their business than they could receive elsewhere.

CEO at Muzz Buzz Steve Pynt said “In addition to our innovative marketing strategies, the market for drive through coffee has matured so much of late, that our groups comparative revenue growth has been in double digit growth over the last five years, and that exponential growth in the market is starting to pay significant dividends to our franchisees.”

To read more about the awards click here.

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