Eye care franchise OPSM has signed up a five year partnership with Cricket Australia to provide its players with optometry services and merchandise – sunglasses and spectacles.

Melinda Spencer, vice president of marketing for Luxottica, which owns the OPSM brand, said “This new relationship with OPSM will give our cricket players access to cutting edge technology, outstanding service and the highest quality range of eyewear in the world to help them perform at their best.”

To officially launch the partnership OPSM installed a cricket net at the flagship OPSM eye hub store in Melbourne, simulated the heat and light conditions of a typical game of cricket, and invited Australian cricketers James Pattinson [pictured], Peter Siddle and Matthew Wade, to show off  their cricket skills and the new eyewear.