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Noodle Box puts innovation on the menu

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Australian-born street-food vendor, Noodle Box has carved out a reputation for fresh, fast and flavoursome food that has seen the brand grow to over 80 locations worldwide since its inception in 1996.

Now, after over 20 years in the tough Australian restaurant landscape, Noodle Box faces a new set of challenges as consumer behaviours change and new innovations into the QSR market are introduced.

There is little doubt that additions such as UberEats and Menulog have impacted instore sales for small food retailing and hospitality businesses, and Noodle Box has addressed these issues head on.

A renewed focus to deliver on its commitment to improved profitability for franchise partners was instilled, with the entire team at the Noodle Box Franchise Support Centre setting to work, placing an emphasis on menu innovation, brand image and improved support services.

The brand had to develop a strategy that ensured its menu still represented value for money to its customers, and that margins were maintained for franchise partners whether a meal was home delivered or ordered in a restaurant.

After months of tests and trials, Noodle Box is confident its methodical approach has the balance right on pricing, while continuing to satisfy the expectations of both customers and franchise partners.

To coincide with the latest menu innovations, Noodle Box has also focused energy on revitalising the brand, improving the look and feel of its restaurants nationwide.

The franchise brand has rolled out a major project this year which aims at refurbishing a large chunk of its existing restaurants and supporting its franchise partners with innovation in online marketing, digital menu screens, LED signage and IT infrastructure.

To bolster network coverage, Noodle Box has also revamped its restaurant format, developing a network-first smaller format restaurant, which will launch later this year.

The smaller format option provides prospective franchisees with the opportunity to join the brand with much lower establishment costs and reduced rental terms, once again reinforcing the focus on improving franchise partners profitability.

You don’t need to be a master chef or have a business degree to own a Noodle Box, so if you are interested to learn more about a franchise opportunity with Noodle Box and the small format option, simply visit www.noodlebox.com.au/franchise and complete an enquiry.