NightOwl expansion to boost market share

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Inside Franchise Business: NightOwl expansion to boost market shareAustralia’s fastest growing convenience store network, NightOwl is on the hunt for new franchise partners, as the brand aggressively targets further expansion.

The NightOwl convenience system was established in 1975 as the nation’s first 24-hour trading retail business, before launching its initial franchise model in 1987.

With more than 70 NightOwl stores across Queensland and New South Wales, the brand has increased market share to over 35 per cent of the convenience industry, making the brand one of the largest convenience franchise operators in the country.

With the 45 year company milestone fast approaching, the brand is ramping up expansion efforts, looking to further develop inroads across Australia by offering franchising opportunities to motivated entrepreneurs.

As part of the franchise agreement, NightOwl franchisees have access to an exclusive territory with the option to operate a single franchise or grow into a multi-site network.

The brand will also provide specialist demographic and site analysis to assess potential franchise locations, supplying prospective franchisees with a solid foundation for business success.

With the backing of an industry-leading and recognised brand with over 40 years of trading history, NightOwl franchisees also benefit from group buying and marketing power, in addition to on-going operational, training and merchandising support.

In terms of franchisee training, NightOwl provides an intensive five-week practical program that covers all bases of day-to-day operations.

Following completion of the training, franchisees will then have access to NightOwl’s E-Learning system, a comprehensive platform that encompasses online and real-time training for staff, reports and statistics, marketing and promotional collateral and the latest NightOwl news and forums.

Throughout its long history, flexibility has remained a core component of the NightOwl franchise system, with prospective franchisees offered a choice of three operating models.

Franchise partners can choose to be full time owner/operator, a 50/50 owner/staff operated store or a pure investment model that is 100 per cent managed by a team of staff.

Regardless of which operating model the franchisee chooses, NightOwl is committed to making the franchise business a successful venture with solid return on investment.

If you are interested in joining Australia’s largest convenience franchise network, visit franchisebusiness.com.au/brands/nightowl

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