New franchisees are buying into pool franchise chain

By Sarah Stowe | 07 Jul 2016 View comments

Poolwerx founder John O'Brien reports growth is on track for the pool franchiseThe Queensland based franchise network Poolwerx continues to make a splash with 16 new franchisees joining the business so far this year. 

CEO and founder of Poolwerx, Australia’s largest pool and spa maintenance franchise, John O’Brien, said the result proved the company was on track to fulfil its 2020 plan.

“Back in 2010 we created a 10 year vision for the company, with clear numbers we had to hit each year,” he said. “I am proud to say we are on track with franchise partner numbers surpassing our projections this year to hit 105 within our business.

“It’s an exceptional result and testament to the hard work and focus of our franchise partners, our leadership team, as well as the true business opportunity we offer with our model.”

Poolwerx’ year on year turnover is expected to rise from $90m to $192m by 2020 through a mix of multi-unit franchising, new retail stores, corporate stores and stronger performance from existing franchisees.

“We are very clear on where this business is headed and how it’s going to get there, using the power of a strong franchise brand. Our recent expansion into international markets also presents many opportunities to accelerate this growth.”

The business has this year added six new franchisees to its US operation.