Ray Schleibs has begun his role as chief executive officer of the BIG4 Holiday Parks franchise group in a very unconventional way.

Schleibs, who joins the group after two years as principal of Sydney-based services, tourism and hospitality consultancy firm, i imagine, went undercover at four BIG4 Parks as part of the TV series, Undercover Boss.

Following filming, Schleibs will relocate from Sydney to BIG4’s head office in Melbourne and will officially start as CEO on 15 November.

Schleibs has also worked as managing director at Australian Tourism Promotions, and has over 24 years experience in the global tourism and travel industry.

“The decision to join BIG4 Holiday Parks was an easy one to make,” he said. “With such an established brand in the tourism industry, and the caravan and camping industry growing every day, it will be an exciting time to help develop the brand even further.

“From a business perspective I have some great ideas as to how to make this already successful group even better and I am really looking forward to getting behind the desk and putting them into practice.”

Undercover Boss premieres Monday 18 October at 8.30pm on Channel Ten and will see Domino’s Pizza CEO, Don Meij, donning a disguise and being part of the day-to-day operation of the pizza franchise. Read more here.