Nathan’s Famous backs franchisees with mobile business model

By Sponsored | 18 Jul 2019 View comments

Over the burger craze? You aren’t alone. The over-saturation of the burger market is making it difficult for new players and entrepreneurs to gain meaningful market share, but don’t be deterred, there are other fast-food options out there!

Australian consumers are slowly transitioning away from the traditional franchise staples in search of something more bespoke. As burger businesses scramble to differentiate themselves, many are turning to specialisation, offering healthy, hearty or Instagram-worthy feeds, but the result is driving costs up.

It’s precisely why heritage US chain, Nathan’s Famous is gaining traction Down Under.

The fresh-to-market Aussie venture provides an alternative offering, for both customers and aspiring entrepreneurs. Instead of competing with the wealth of established players in the burger business, Nathan’s Famous franchisees offer authentic New York street food at a fraction of the Cost of Goods Sold (COGS).

With more than 600 million Nathan’s Famous hot dogs sold each year, it’s not hard to see demand for the low-cost, high-quality fare is growing, with Australia, the latest region earmarked for expansion.

The Nathan’s Famous model

While it may be new to Australia, Nathan’s Famous is the true benchmark for franchise success. Originally launched in the US over 100 years ago, the hot dog slingers have established themselves, not only as a market leading franchise opportunity, but as the world’s oldest Quick Service Restaurant (QSR).

With all that experience behind them, the team at Nathan’s Famous has carefully tailored its Australian model to suit the evolving needs of its partners.

As a first-time franchisee, it can be easy for fees to stack up. Most models will require an expensive lease and marketing levy charges, not to mention the looming cost of wages, but that’s where Nathan’s Famous has the edge.

In addition to the low-set up costs, the model does not charge marketing fees and requires very little staff.

The mobile business model allows franchisees to navigate the often challenging fast-food industry. By removing the need for a physical premise, overheads are greatly reduced, with prospective franchisees not locked in to a lengthy and expensive retail lease.

The resulting benefit is freedom of operation. Franchisees can choose when and where they work, how often and for however long they desire, within their exclusive territory.

Additionally, a Nathan’s Famous franchise requires no previous experience. If you have the right attitude and entrepreneurial spark to match, the iconic US brand will provide everything you need to get started.

From an immersive training program, to Nathan’s Famous’ one-of-a-kind mobile business, the opportunity is tailor made for the industry novice.

If you’re looking for a flexible business that’s easy to operate, has low COGS, low wages and occupancy costs, Nathan’s Famous has the business for you. Visit franchisebusiness.com.au/brands/nathans-famous/ and make an enquiry to get started.