Mortgage Choice and its comparison website HelpMeChoose.com.au, are teaming up with the St Kilda Football Club in a two-year Premier Partnership agreement.
Michael Russell, the chief executive officer of Mortgage Choice, said, “WeÕre excited to be teaming up with St Kilda, a high profile AFL Club that will provide significant national exposure for our brands.
“With the AFL attracting 97 million TV viewers annually and The Saints achieving a match day attendance of over one million per season, this partnership presents an exciting opportunity to tap into a new fan base.”
Russell said the brand’s Ôcustomer for lifeÕ philosophy was a solid fit with the ClubÕs Ôsupporter for lifeÕ values.
“The ClubÕs highly engaged business connections, passionate supporters and powerful national reach holds great appeal for us.”
The Mortgage Choice brand will leverage the ClubÕs supporter database to power national business opportunities while HelpMeChoose.com.au branding will feature on the coachesÕ box, match-up boards, media backdrops, in change rooms and online via the St Kilda Football Club website.
- Which other franchise brands have recently taken up sports sponsorship? Jim’s Cleaning; VIP Home Services.