Bedding franchise Snooze has unveiled a mobile and tablet compatible website, designed to ease the browsing experience on devices such as iPhones, Galaxy S111 and iPads.

The launch comes in response to recent insight from Snooze’s website analytics that identified a mobile trend among customers researching products and prices.

Snooze managing director Simon Beaty said “In the past year mobile traffic on the Snooze website has increased by more than 400 percent. Such a significant increase in mobile website usage is impossible to ignore as a retailer.”

The Snooze solution was to target the growing tablet audience while simplifying the consumer’s online experience.

“Technology is rapidly changing purchasing behaviour and the way shoppers interact with retailers,” said Beaty. “As a result, and as a commitment to our customers, it was important that Snooze invested in developing a tailored retail solution to suit both online and in store.”

• Snooze is aiming to grow its network from 73 stores to 100 outlets in three years. There are store opportunities across regional New South Wales, metro Sydney, Western Australian and metro Brisbane, with Tasmania and the Northern Territory highlighted as new markets.