Misschu is set to roll out nationally with a brand relaunch.

Managing Director Gabi Machado has joined forces with DC Strategy consultants to expand the misschu tuckshop network from three to 50 over the next five-plus years.

With a background in private equity, Machado approached the founder of misschu, Nahji Chu, in mid-2010 to bring her popular Sydney-based Vietnamese concept to Melbourne.

The misschu team are now eyeing national expansion and determined to do things differently with the roll-out, growing the business with a fresh mindset and real discipline to ensure that each new location has a genuine feel and atmosphere for employees and customers.

“We are currently in discussions with several potential tuckshop owners. Our ideal candidates are individuals and couples who are passionate about healthy food and lifestyles, understand the importance of customer experience and can remain cool and calm under pressure,” said Machado.

Consultants DC Strategy have had their eye on misschu since the early days and Director of Recruitment James Young sees the misschu brand and offering as something quite special.

“When it kicked off in 2009, misschu really set the scene for urban street-food brands. The food offering is inspired by Vietnamese and Chinese flavours but the menu is quite unique to misschu. The brand itself is quirky, fun and easy to fall in love with. We are already getting really good traction with this exciting opportunity,” Young said.

New tuckshops will receive direct supply of fresh seafood, vegetables, meat and poultry from local suppliers and will continue to wok-to-order. Continual innovation in every aspect of the business and retaining a freshly cooked product are seen as key points of difference in the roll-out space.

While being cautiously optimistic, Machado is excited about the expansion plans and feels that this is a great time to roll-out a high-street concept, with relatively high retail vacancy rates creating good site opportunities and with home delivery forecast to grow rapidly over the next 10 years.

“We would like to see a 50-strong-network across Australia over the next five-plus years. However, maintaining food quality and a consistently great customer experience will be our priority ahead of growth.”