Michel’s Patisserie franchises across Australia will be selling Pink Ribbon cupcakes as part of the National Breast Cancer Foundation’s (NBCF) Pink Ribbon campaign.

Throughout October, Michel’s Patisserie will donate 30 cents from the sale of each Pink Ribbon cupcake to the NBCF.

Last year, the franchise sold more than 135,000 cupcakes and raised more than $40,000 for the charity.

Michel’s Patisserie national marketing manager, Pia Harrison, said she hoped Australians would lend their support to this year’s campaign, culminating in Pink Ribbon Day on 26 October.

“So many families have been touched by breast cancer and the NBCF is funding a range of research programs to try and prevent breast cancer and improve the quality of life of people diagnosed with breast cancer,” she said.

“It’s not everyday you can enjoy a cupcake and help an important national organisation at the same time.”

There are more than 335 Michel’s Patisserie stores across Australia.