Coffee and cake franchise, Michel’s Patisserie, was recently named Coffee Shop of the Year at Australia’s inaugural independent Customer Satisfaction Awards by Roy Morgan.

An independent customer satisfaction survey found that Michel’s Patisserie was the country’s highest rated coffee shop, surpassing fellow coffee brands including McCafe, The Coffee Club, Gloria Jeans, Hudsons Coffee and Donut King.

“Our customers have always complimented our stores for their friendly service and award winning coffee, but it’s gratifying to have this confirmed,” Michel’s marketing manager, Pia Harrison said.

“The secret to Michel’s success is simple — great tasting coffee. Our team of talented baristas and our full-bodied and flavoursome blend hold the key to delivering a great brew and happy customers.”

Harrison said Michel’s coffee blend had been designed for the Australian palate, using the highest grade beans from Brazil, India, Ethiopia, New Guinea and Australia.

“We use Australia’s only internationally-certified Quality Coffee Grader and Roaster, Mick Kiely, to ensure our coffee is the best. We also have a full-time expert Master Roaster, Instaurator, to ensure our beans meet strict quality standards and who is forever tasting and perfecting our coffee for the highest quality blend.

“At the same time, all of Michel’s baristas go through rigorous written and practical training through our national barista course before they can make coffee in store. We also roast all of our coffee in our own dedicated facility to ensure consistency in every cup,” she said.

To see the full list of winners, click here.