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Kwik Kopy Printing – Tuggerah’s brand new centre

Sarah Stowe

Greg Elsey opened the new Kwik Kopy Tuggerah store in April 2010. Elsey, previously a customer service manager for a multi-national packaging firm, considered starting his own business two years ago.

“I was looking for something different and realised I had a choice,” said Elsey, “I could look for another job or do something for myself.” For Elsey, franchising offered him the option of owning his own business while benefitting from the support and brand strength of a large organisation.

Elsey chose the printing and design industry and decided that Kwik Kopy offered the best brand proposition, support network and services to clients.

Kwik Kopy Australia’s aim is to deliver practical print advice, graphic design and advanced online access so clients can enhance their business with superior communication products. “Every business needs graphic design and printing services, so the sector has consistent and strong demand,” said Elsey. “Kwik Kopy’s differentiator is that it is innovative in the services it provides and agile in its ability to advise and service clients.

“I’ve spent most of my career in customer service so it was by far the best fit,” he said. “This business is all about building and maintaining mutually-beneficial relationships with clients, helping them to understand what they need and delivering on those needs in a timely and cost-effective manner.”

Working with the franchise team to get up and running has been a rigorous but smooth transition for Elsey. “It’s a comprehensive process made really easy. Kwik Kopy is thorough as they want the prospective franchisee to be successful, so I was hugely comforted knowing they had confidence in me.”

Elsey was also able to take advantage of Kwik Kopy Australia’s current New Owner Incentive Scheme which guarantees his income for a full year, as he has opened a brand new centre. “The New Owner Incentive Scheme reduced the finance I needed to start up and allowed me to go ahead immediately,’ he said. “It’s invaluable to me – without it, I couldn’t have started.”

His start-up marketing expenses were also matched dollar for dollar and bonus sales incentives are in place for his first year of operation. “The sales incentives are a good motivation to promote and grow the business.”

Elsey is excited about the future of his centre and the difference it has made to his life. “I am able to concentrate all my efforts in quality of service,” he said. “My lifestyle has vastly improved. Going my own way was the right way. I am master of my own destiny, I am challenged and I am much, much happier.”