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KFC’s new concept store unveiled

Sarah Stowe

Quinoa, jalapeno sauce, corn salsa…not the average KFC serving, but a fresh take on the menu to appeal to the changing tastes of urban, working professionals has launched at a brand new concept store in Sydney.

The new dining experience offering a custom menu including burgers, wraps and bowls is being tested in the heart of Parramatta’s dining hub. Further urban locations will follow if the trial is successful. 

Nikki Lawson, chief marketing and development officer for KFC Australia, said “Our existing KFC menu is designed to appeal to the broad Australian population – in some locations, such as our Church Street store, where the customer base is predominantly working adult Australians, we wanted to trial a smaller menu more targeted to their need. 

“For this reason we have reduced the menu to some core favourites and added a few additional items that we believe will hold appeal to this audience. These new items bring the great taste of KFC to life with new ingredients such as red quinoa, jalape–o sauces, basmati rice and corn salsa.

“So while the store has some new taste combinations, it is still distinctly KFC at its heart, emphasising great tasting food, freshly prepared in store to our unique recipes.”

KFC Australia has submitted an application for a liquor license to provide a small selection of beer and cider to customers who dine-in at the new concept store. The application is currently under review with the Office of Liquor, Gaming and Racing. 

If the application is approved, adult customers dining in-store will be permitted a single drink with each meal. There are no plans to add liquor licenses for any existing KFC stores.

Aaron Hedi, restaurant general manager at KFC Australia’s new dining experience has been involved in developing the look and feel of the store. “We’ve tried to make it as local as possible, and we’ll be adding more personal touches to the experience so that we’re truly part of the local community,” he said.