Ipswich opening boosts NightOwl network

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Inside Franchise Business: Ipswich opening boosts NightOwl networkAustralian convenience franchise NightOwl is celebrating the opening of a new store in one of Queensland’s fastest growing areas.

The latest franchise, located at Ipswich Mall in South-East Queensland furthers NightOwl’s commitment to the region, which now boasts over 70 stores across the Sunshine State, filtering down into New South Wales.

The dedicated focus on Queensland has made NightOwl a household name in the state, providing the brand with valuable market share in the competitive Australian convenience-retail market.

Ipswich in particular has represented a primary focus in state-wide expansion talks for NightOwl, following consistent population growth over the last 5 years.

In 2016-17, Ripley, a suburb of Ipswich was identified as the second fastest growing in Queensland, registering a 14.6 per cent increase in population, with an Urbis report, commissioned by developer Sekisui House predicting the region to ramp up growth to 27.6 per cent per year until 2026.

Despite dense competition in the Ipswich residential housing market, the latest NightOwl franchisees have been presented with the fortuitous opportunity to enter the booming region at a time when commercial real estate remains affordable.

Situated in the heart of the Ipswich CBD, the Ipswich Mall location makes use of the region’s heavy foot traffic and proximity to restaurants, cafes and commercial businesses.

As the dust settles on the latest NightOwl opening, the brand is already looking to boost its current network of franchise stores, identifying a series of strong opportunities currently available across the region.

For interested entrepreneurs, a NightOwl franchising partnership presents a chance to leverage the brand’s history of successful convenience retail processes and proven systems to create a strong foundation for success.

While retail experience is not required, prospective franchisees must be motivated and dedicated entrepreneurs with the drive to maintain NightOwl’s premium standards of service. 

Full systems support is provided, including marketing support, in addition to fantastic promotional offers and access to a dedicated franchisee support office team to assist business owners reach their maximum potential.

If you are interested in joining Australia’s largest stand-alone convenience brand, visit franchisebusiness.com.au/brands/nightowl

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